3x Founding designer
Zero to one
Hypergrowth
Design leadership

3x Founding designer
Zero to one

Hypergrowth

Design leadership

Mike Coetzee

NYC Digital Product Designer

NYC Product Designer

NYC
Digital
Product
Designer

Case studies. None for now.
I'll buy you a coffee, instead.

Sipping
Onyx Kenya Kagumo Peaberry

15+ years.

15+ years.

15+ years.

Just happy to be here.

Just happy to be here.

mcfc ok!

mcfc ok!

Product Design

Design leadership & mgnt / Principal IC / Early – senior design mentorship / Design culture formation / Complex systems / Design systems

Design leadership & mgnt / Principal IC / Early – senior design mentorship / Design culture formation / Complex systems / Design systems

Product Strategy
Market analysis / Customer analysis / Problem validation, solution validation / Go-to market & growth strategy / Product Design mission, vision, roadmap
Startups
Zero to one / Pre-seed to hyper-growth stage / Erstwhile 3x founding designer / Design operations and culture formation / Product & Design leadership

Works

Works

In-house & clientele

In-house & clientele

Techstars

Aptos Labs

MANTL

Wonder

Nike

MANTL

Hurley

Techstars

Wonder

Nike

Aptos Labs

Hurley

Recent works

Driver app

Driver app

Design Director

Turn-by-turn navigation for mobile restaurant fleet. Wonder Driver connects our fleet to customers, to their assignment details, and to the WonderOS support teams.

Wonder is a vertically integrated food technology company that prepares and delivers food from exclusive restaurants and chefs via high-density restaurants and on-demand food trucks

Turn-by-turn navigation for mobile restaurant fleet. Wonder Driver connects our fleet to customers, to their assignment details, and to the WonderOS support teams.

Wonder is a vertically integrated food technology company that prepares and delivers food from exclusive restaurants and chefs via high-density restaurants and on-demand food trucks.

1 PM, 2 Design, 6 Dev

1 PM, 2 Des, 6 Dev

‘20 – ‘22

Series B+, Funding $1.5B

Series B+, $1.5B

Stage

Description

Description

Description

Team
Date

Product role

Role

Design Director

‘20 – ‘22
Date

Product role

Series B+, $1.5B

1 PM, 2 Des, 6 Dev

Team

Driver app

‘20 – ‘22

Turn-by-turn navigation for mobile restaurant fleet. Wonder Driver connects our fleet to customers, to their assignment details, and to the WonderOS support teams.

Wonder is a vertically integrated food technology company that prepares and delivers food from exclusive restaurants and chefs via ghost kitchen and on-demand food trucks

Date

Wonder

Design Director

Company

Wonder
Company

Wonder

Company

Wonder

Wonder’s Chef app is a back-of-vehicle food expeditor, providing step-by-step instructions and on-the-go training to Wonder chefs-on-the-road. The Chef app is primarily responsible for minimizing stop time, increasing capacity to serve over 500K households nightly, given any order permutation or modification, for any of the Wonder restaurant menus.

Wonder is a vertically integrated food technology company that prepares and delivers food from exclusive restaurants and chefs via high-density restaurants and on-demand food trucks.

Stage
Company

Description

Design lead

‘20 – pres

Date

Product role

Series B+, $1.5B

1 PM, 2 Des, 6 Dev

Team

Chef app

Chef app

Chef app

Principal designer

Wonder’s Chef app is a back-of-vehicle food expeditor, providing step-by-step instructions and on-the-go training to Wonder chefs-on-the-road. The Chef app is primarily responsible for minimizing stop time, increasing capacity to serve over 500K households nightly, given any order permutation or modification, for any of the Wonder restaurant menus.

Wonder is a vertically integrated food technology company that prepares and delivers food from exclusive restaurants and chefs via high-density restaurants and on-demand food trucks

1 PM, 2 Design, 6 Dev

1 PM, 2Des, 6 Dev

‘20 – '23

Series B+, Funding $1.5B

Series B+, $1.5B

Stage

Description

Description

Team
Date

Product role

Role

‘20 – ‘23

Wonder’s Chef app is a back-of-vehicle food expeditor, providing step-by-step instructions and on-the-go training to Wonder chefs-on-the-road. The Chef app is primarily responsible for minimizing stop time, increasing capacity to serve over 500K households nightly, given any order permutation or modification, for any of the Wonder restaurant menus.

Wonder is a vertically integrated food technology company that prepares and delivers food from exclusive restaurants and chefs via high-density restaurants and on-demand food trucks

Date

Wonder

Company

Wonder

Company

Wonder HDR

Wonder HDR

Principal designer

Wonder High-density Restaurant hubs, leveraging the efficiencies of culinary R&D and in-house technologies to deliver higher quality and speed at massive economies of scale.

Wonder is a vertically integrated food technology company that prepares and delivers food from exclusive restaurants and chefs via high-density restaurants and on-demand food trucks

2 PM, 2 Design, 5 Dev

‘22 – present

Series B+, Funding $1.5B

Stage

Description

Team
Date

Product role

Wonder

Company

Account opening

Account opening

Mantl

Winning numerous industry best-in-class awards, Mantl’s white-labeled account opening platform garners bank customers over 4x as many applicants than the average and helps raise over $1B in deposits every month.

Mantl is a growth-stage Fintech startup that provides an omni-channel account opening platform for banks and credit unions to acquire new consumer and commercial customers.

Stage
Company

Description

Design lead

‘17 – ‘20

Date

Product role

Series B, $67M

1 PM, 2 Des, 8 Dev

Team

Account
opening

Des. lead

1 PM
2 Des
6 Dev

Series B

$67M

Stage

Description

Team

Role

Winning numerous industry best-in-class awards, Mantl’s white-labeled account opening platform garners bank customers over 4x as many applicants than the average and helps raise over $1B in deposits every month.

Mantl is a growth-stage Fintech startup that provides an omni-channel account opening platform for banks and credit unions to acquire new consumer and commercial customers.

‘20 –'23

Date

Mantl

Mantl’s Enterprise Banking Console offers funnel analytics with no-code, real-time bank configurability and compliance underwriting, allowing banks to update risk-thresholds, rates, and underwriting standards as well as the ability to trigger and triage manual review process based on unique criteria.

Mantl is a growth-stage Fintech startup that provides an omni-channel account opening platform for banks and credit unions to acquire new consumer and commercial customers.

Stage
Company

Description

Design lead

‘17 – ‘20

Date

Product role

Series B, $67M

1 PM, 2 Des, 6 Dev

Team

Enterprise
banking
console

Design lead

Winning numerous industry best-in-class awards, Mantl’s white-labeled account opening platform garners bank customers over 4x as many applicants than the average and helps raise over $1B in deposits every month.

Mantl is a growth-stage Fintech startup that provides an omni-channel account opening platform for banks and credit unions to acquire new consumer and commercial customers.

1 PM, 2 Design, 8 Dev

‘17 – 20

Series B, Funding $67M

Stage

Description

Team
Date

Product role

Mantl

Company

Wonder

Wonder High-density Restaurant hubs, leveraging the efficiencies of culinary R&D and in-house technologies to deliver higher quality and speed at massive economies of scale.

Wonder is a vertically integrated food technology company that prepares and delivers food from exclusive restaurants and chefs via high-density restaurants and on-demand food trucks.

Stage
Company

Description

Design lead

‘22 – present

Date

Product role

Series B+, $1.5B

1 PM, 2 Des, 6 Dev

Team

Wonder hdr

Enterprise banking
console

Enterprise
Banking console

Design lead

Mantl’s Enterprise Banking Console offers funnel analytics with no-code, real-time bank configurability and compliance underwriting, allowing banks to update risk-thresholds, rates, and underwriting standards as well as the ability to trigger and triage manual review process based on unique criteria.

Mantl is a growth-stage Fintech startup that provides an omni-channel account opening platform for banks and credit unions to acquire new consumer and commercial customers.

1 PM, 2 Design, 8 Dev

‘17 – 20

Series B, Funding $67M

Stage

Description

Team
Date

Product role

Mantl

Company

Principal designer

1 PM, 2 Des, 8 Dev

Series B+, $1.5B

Stage

Description

Team

Role

Wonder High-density Restaurant hubs, leveraging the efficiencies of culinary R&D and in-house technologies to deliver higher quality and speed at massive economies of scale.

Wonder is a vertically integrated food technology company that prepares and delivers food from exclusive restaurants and chefs via high-density restaurants and on-demand food trucks

‘22 – 'present

Date

Wonder

Company

I’ve spent over 15 years building digital products spanning from financial technology to e-commerce, enterprise B2B and consumer applications, with venture-backed startups and fortune 100 companies. Over that time I’ve developed a love for early- and growth-stage startups, the functional formation of the Design org, and making sense of complex systems.

I’ve spent over 15 years building digital products spanning from financial technology to e-commerce, enterprise B2B and consumer applications, with venture-backed startups and fortune 100 companies. Over that time I’ve developed a love for early- and growth-stage startups, the functional formation of the Design org, and making sense of complex systems.

I’ve spent over 15 years building digital products spanning from financial technology to e-commerce, enterprise B2B and consumer applications, with venture-backed startups and fortune 100 companies. Over that time I’ve developed a love for early- and growth-stage startups, the functional formation of the Design org, and making sense of complex systems.

I’m a thrill-seeker by nature, and I look for brilliant, trustworthy teams to work alongside and take-on massive challenges together. I’m an advocate for analytically rigorous product and design thinking with growth, scalability and ROI in-mind. I’m also a lover of Finance & Economics, having done my undergraduate studies in both fields at Columbia University.

I'm currently designing decentralized apps on the Aptos Blockchain at Aptos Labs. Previously, I lead 5 product Product Design teams at Wonder, a $3.5B FoodTech startup founded by Marc Lore, where I was also the first design hire and saw our company grow to nearly 1,900 employees in under 3 years.

mikecoetzee@gmail.com

twitter @michaelcoetzee

linkedIn /michaelacoetzee

Design lead

Mantl’s Enterprise Banking Console offers funnel analytics with no-code, real-time bank configurability and compliance underwriting, allowing banks to update risk-thresholds, rates, and underwriting standards as well as the ability to trigger and triage manual review process based on unique criteria.

Mantl is a growth-stage Fintech startup that provides an omni-channel account opening platform for banks and credit unions to acquire new consumer and commercial customers.

1 PM, 2 Des, 8 Dev

‘17 – 20

Series B $67M

Stage

Description

Team
Date

Product role

Role

Mantl

Company

Mantl’s Enterprise Banking Console offers funnel analytics with no-code, real-time bank configurability and compliance underwriting, allowing banks to update risk-thresholds, rates, and underwriting standards as well as the ability to trigger and triage manual review process based on unique criteria.

Mantl is a growth-stage Fintech startup that provides an omni-channel account opening platform for banks and credit unions to acquire new consumer and commercial customers.

‘17 –'20

Date

Mantl

Company